Ritesh’s Technical Blog

Gone are the days of GOOGLE

Posted on: February 9, 2009

i think that now the monopoly of google in searching will get shared with MELZOO,

MelZoo has just launched a beta website on MelZoo.com. This Meta search engine, offers “visual previews” of the search results.

In other words users will receive much more relevant, quality information. Most existing search engines are not offering this. This advantage results in a much better user experience. MelZoo is confident that this time-saving and result-increasing feature will invite a lot of internet surfers to switch from their traditional search engine to MelZoo.

This preview feature has an enormous impact on the ‘quality of traffic’ delivered to advertisers: the traditional search engines are offering typically only text as a teaser. Chances are that users who enjoy the luxury of a detailed thumbnail preview, will be a lot more selective in visiting the sites they are interested in. This results in a higher effectiveness of use. The chances of “conversion” (i.e. from hit to buy) is currently estimated 5 times higher than with traditional search engines.

Above and beyond the above, another major strength is the fact that MelZoo is a Meta Search engine because this engine displays the results of different searches in one place.

Source: MelZoo

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